JNY is a Swedish brand that was founded in Åre in 2005.
A winter in Are, a hobby became a business and a dream came true. From the very beginning the focus has been on designing and manufacturing durable children's clothes with high quality in design, materials and sewing. Today we are very proud to have become one of the leading brands in Europe that only use ecological GOTS™- certified cotton in our clothes. The company's headquarter are still in Åre, Sweden and it´s here our talented designers get their inspiration to create our prints and cloths.